How to create a Logo Design Brief.
Do designers just jump in straight to the drawing board when working on a project? Well, that depends on who you ask. Successful designers always start with some kind of…
Mwangwego Script: A Legacy that never was.
A mark in the history of Malawi was made on this date, 17 April 1997. Nolence Mwangwego released the Mwangwego Script which was supposed to be Malawi’s exclusive writing system.…
Designing for Accessibility: Famba Typeface Case Study. (Part1)
Ever walked into a new place, town, city, train station, airport, university or hospital and have no idea of where to go next, where to find the toilets? Trust me,…
Designing Kadem Crae Font
BackgroundI was approached by Kadem the Comic, a Stand-up Comedian, to create a new logo and identity system for his brand and there was no talk of a custom font…
Effects of Good Design on Customers
In 1973 during a lecture at the University of Pennsylvania, Thomas Watson Jr., the former CEO of IBM, told students that “good design is good business.” At the time this…
13 Creative Ways to Use Lockdown Time Effectively
So it's day 10 of the lockdown here in Zimbabwe and, if you're like me, you live in the fear of developing cabin fever and getting a little stir crazy.…
Critiquing Like a Pro – The Parable of the Sandwich
You know so many times I have come across critiquing sessions and walked away utterly frustrated at how ineffective they would have been. What really would upset me is the…
Of the King’s Fist and the Peasant’s Freedom – A CRUNCHTIME Rant
I’ve been quiet about this and kept it to myself for a long time but please let me rant a bit. For the longest time, both working as a freelancer…
Complete Ideation – The Parable of the Marble
So I spend a lot of time scouring the internet for creative exploits that tickle my fancy. And while I have indulged myself in plenty to keep me more than…
Of Bubblegum and Paper Fires -A CRUNCHTIME Rant
So I've kept this to myself and done my best to forebear but please allow me to rant a bit. There seems to be a proliferation in Zimbabwe of late…